Website
Practical, plain-English help for busy small business owners.
Browse areas in Tactical How-To
Articles in Tactical How-To / Website
-
Simple Header with Click-to-Call: A Quick Checklist
Step-by-step checklist to add a clear click-to-call header that works on mobile and desktop. Includes examples, sizes, link format, tracking, and testing.
-
Write Service Pages That Turn Visitors Into Callers
Step-by-step guide to write service pages that get visitors to call. Simple actions, examples, and checklists for busy small business owners.
-
How to Write a High-Converting Service Page
Step-by-step guide for busy business owners to write a clear, persuasive service page that turns visitors into customers.
-
How to Write Service Pages That Convert: A Step-by-Step Guide
A clear step-by-step guide to create service pages that turn visitors into customers, with examples, checklists, and CTAs.
-
Simple Booking and Payment Options for Service Businesses
Practical guide to set up easy booking and payment systems for service businesses, with options, checklists, and quick decision rules.
-
How to Build High-Converting Landing Pages for Service Businesses
Step-by-step guide to create landing pages that turn visitors into booked clients. Templates, checklists, and simple decision rules.
-
How to Write a Homepage Headline That Converts
Step-by-step guide to write homepage headlines that grab attention and convert visitors into customers, with examples, checklists, and quick decision rules.
-
Simple CRM: Track Leads from Ads to Sales in 1 Day
Step-by-step guide to set up a simple CRM that tracks ad leads through to sales. Practical checklists, examples, and decision rules.
-
Quick Website Launch Checklist for Busy Small Business Owners
Step-by-step checklist to get a simple, professional website live—domain, pages, SEO basics, testing, and launch tasks in plain language.
-
How to Write Service Pages That Get Customers
Step-by-step guide to write clear, high-converting service pages for your small business website.
-
What to Put on Your Homepage: Simple Formulas You Can Follow
Clear, step-by-step homepage formulas for busy small business owners. Copyable headlines, CTAs, and checklists to build a homepage that works.
-
How to Write an About Page Your Customers Actually Read
Step-by-step guide to craft an About page that connects, converts, and gets read — with examples, checklists, and simple decisions.
-
Service Pages vs Landing Pages: How to Choose and Build Each
Clear guide to the difference between service pages and landing pages, with examples, decision rules, and checklists for small business websites.
-
Contact Page Best Practices Most Small Businesses Skip
Step-by-step guide to fix your contact page so customers reach you more and faster. Simple checks, examples, and a short checklist.
-
Before You Redesign Your Website: 7 Questions to Ask
Seven practical questions to answer before redesigning your website, with checklists, examples, and simple decision rules for small business owners.
-
How to Build a Small Business Website: A Simple 2026 Guide
Step-by-step, practical guide to build a small business website in 2026. Simple actions, examples, checklists, and decision rules.
-
Minimum Viable Website for a Local Service Business (2026)
A practical, step-by-step guide to build the simplest, effective website for a local service business in 2026.
-
What pages your small business website should have (step-by-step)
Clear checklist and step-by-step guide to the essential pages every small business website needs, with examples and action items.